Nuclear Power Development: Sunshine Needs
Source: China Energy News. Date: 2014-02-18.
With the disclosure of information, popular science education, and public acceptance, the healthy development of nuclear power seems increasingly inseparable from the word transparency, and the industry itself is also exploring more effective ways to create a more sunny environment for nuclear power.
始 At the beginning of this year, China National Nuclear Corporation held an annual press conference to inform the outside world of the safety production, construction and operation of its six nuclear power bases in 2013; China National Nuclear Corporation timely organized experts to respond and explain the "nuclear haze" on the Internet. The initiative of the company and the external reaction are showing that it will be difficult to close the door for development, but it is not enough to just open the window. To develop, you need to be open and transparent in all directions. You must inform and communicate. "Please come in".
The establishment of an impression is a process in which the audience understands and stores information. It is necessary to make the public complete selective contact, understanding, and memory through a certain method. It cannot be achieved overnight, it needs exploration, and it needs to accumulate and promote experience.
反馈 In the two-way dissemination of nuclear power information, feedback and interaction mechanisms are critical. The author believes that there are three types of cognitive barriers in this dissemination: the communicator's information is unclear, the channels are not smooth, and the recipient receives and interprets it incorrectly. That is, whether the information transmitted by relevant government departments and enterprises at this end is easy to understand and easy for the audience to interpret; whether the middle communication channel uses mass media with a wide range of transmission, good results, and easy access by the audience; in addition, the other end of the Whether the audience has received the information in a timely manner and can make accurate interpretations and objective perceptions, and then feed it back to the communication end. The last important link is whether government departments and enterprises make a true and objective evaluation of the effect of communication.
At present, in addition to traditional communication methods such as official website releases, exhibitions, handbooks, and lectures, nuclear power companies have tried to use new media, such as Weibo and WeChat, and especially organized micro-tourism to invite the public to walk into nuclear power plants to experience nuclear safety. effect. The latest news from CNNC shows that Liaoning Nuclear Power, which is in charge of the Xu Dabao nuclear power project, has carried out the popularization of “ten-years” of science popularization to make 2.682 million people in Huludao aware of nuclear power. % Rose to 97.5% in 2013.
All-round transparency requires the initiative of companies and governments to inform, and the active participation and interaction of the audience. Only by understanding the demands of the public can we target and dispel doubts about nuclear power and nuclear safety. Many food companies like to emphasize "relief" when they do TV commercials, but they ca n’t rely on words. They ca n’t be seen only by hearing them. It ’s not enough for consumers to take reassurance. Experience to determine the quality of food. Cultivating the public's nuclear telecommunications mind is actually a truth. Instead of saying it by the companies themselves, let the experts say that it is better for the public to see for themselves.
A recent move by neighboring Japan is also instructive. According to Japanese media reports, although Tepco and the Japanese government announced a lot of detailed information about the Fukushima Daiichi Nuclear Power Plant through a press conference and the homepage of the official website, the public reported too many terminology, and many people did not know where the information they wanted to know. To this end, the Japanese government will set up a council to explore the ideal method of publishing information to the general public. For nuclear power, an energy project involving the public interest, guarantee the public's right to information, participation and supervision, and listen to the public's suggestions and opinions in the formulation of nuclear power related policies, site selection and construction of nuclear power projects, and establish a smooth Communication channels and transparency in decision-making have long been a social consensus.
Opening multiple windows and opening multiple doors, the safe and efficient development of nuclear power requires more sunlight and recognition.